TELLINGSTONES
Tellingstones is a digital solution dedicated to tourism promotion and hospitality, designed to enhance cities and territories in inland areas. It offers specific tools tailored to meet the needs of communication and direct connection between tourists, visitors, attractions, and local entities, as well as tools for measuring and analyzing visitor flows at tourist destinations.
Tellingstones hosts projects created by independent creators (destination operators and residents, visitors, bloggers, and selected storytellers) who use the technological platform to manage their own page.
Here, the creators can publish various types of content, such as stories and suggestions, similar to how a social network operates.
Tellingstones redefines the paradigm by moving away from creating “follower” circles to focusing on place-based interactions. It establishes physical proximity among individuals who may not know each other but are brought together and aggregated by the system through automated mechanisms.
STORIES
With Tellingstones, the spirit of a place is revealed through stories, narratives about real people, historical or fictional events, tied to the location and universally recognized.
The stories that Tellingstones highlights when we are nearby share intriguing details, sometimes uncovering the poignant beauty of hidden places close to us in that moment, places we would have otherwise overlooked.
Corners we might ignore or find striking yet incomprehensible can become memorable through the magic of storytelling.
With Tellingstones, every operator or content creator can open multiple themed channels, publishing stories that can be enhanced with multimedia and Augmented Reality content.
The app user chooses which creators to follow and can unfollow them at any time.
With Tellingstones, communication shifts from the ephemeral nature of social media to the creation of a welcoming digital context, thanks to an intangible infrastructure that grows over time, adding value to the territory.
INTERACTING WITH TOURISTS
✓ With “Morning Newsletters,” automatically generated in multiple languages and printed each morning—just in time for breakfast.
Thanks to integration with HOPi, every breakfast table becomes a point of tourist information.razione con HOPi, ogni tavolo della colazione diventa un punto di informazione turistica.
✓ On the Move, through notifications that can be automatic and proximity-based or push notifications, as well as by navigating digital maps.
Content is automatically translated into 32 different languages.
Content can link to pages that allow for in-depth information and interaction aimed at bookings and purchases, either on the go or via terminals at points of sale, with payment options via Cards or Vouchers.
DEVELOPMENT MODEL
Local Apps are an effective tool for digitally welcoming tourists and visitors.
However, a common issue with local Apps is their uncontrolled proliferation, which makes the likelihood of them being downloaded inversely proportional to the duration of stays.
With just a few steps, a native App dedicated to a Destination can be created, downloadable from Google Play and Apple Store, including all the functionalities already developed and field-tested by a broad user community. It can be customized with the name and graphic elements of the destination.
Advantages: access to state-of-the-art enabling technologies, virtually immediate release times, zero risk and a drastic reduction in development, maintenance, and promotion costs.
Key factors include both the reuse of software components already developed and validated in other contexts, and the availability of third-party technological and service components, already developed and made available on the AWS Cloud.