TOURISM HAS CHANGED
From a survey conducted on over 500,000 tourists, 71% said they wanted to go “to widen their horizons”, 55% to “look for unique and interesting experiences”, 44% to “enrich their cultural knowledge”, while 36% want “to get into the local culture”.
This consolidated trend is creating opportunities especially for small, micro and even informal local operators.
STORYTELLING TO CREATE DESTINATIONS
We found that an effective storytelling approach can trasform an unexpected location in a valuable tourism destination.
EVENTS TO PROMOTE TOURISM
Organising large urban events is becoming more and more part of a deliberate urban policy strategy to promote local economic growth.
The big issue is that organizing, promoting and managing an event is always a cumbersome and expensive task.
In addition, large events create challenges in terms of crowd safety, security and noise pollution.
Small local organizations also are discovering events as an opportunity to grow and need low cost, effective tools to create, promote and manage the follow-up.
THE STRATEGIC VALUE OF DATA
In many cases, the organizations lack in the follow-up of the events, and a big amount of data regarding the people that participated or simply espressed their interest to and followed the event is lost, instead of being capitalised for a future use.
LACK OF STANDARDISATION
Thousand of APPs to guide visitors and tourists, dedicated to single cities, sites, museum, attractions, most of them using beacons, with no attention to interoperability and scale economy.
The new context requires operators, especially SME and micro operators, change their market approach.
Technology is the key factor.